Pay Per Click (PPC) Management
Paid Search - PPC
When you want to quickly create engagement with your customers, there is no better way to accomplish this than by using Google Ads and a well thought out PPC strategy.
This helps connect the services or products that you have available with individuals who are potential buyers.
When someone decides to use the Google search engine to find a particular service or product that you sell, there is a high potential that you’ll get that traffic when a Google Ads campaign is executed well.
Google Ads Experience And Knowledge
The Google Adwords platform uses an auction format that provides you with the ability to bid on specific keywords. You’ll create ads that are associated with these keywords to use in Google’s Sponsored Listings. You only pay when a potential customer clicks on your ad and lands on your website. The fee you pay is dependent on how well our company does at implementing the bidding process. Without the proper knowledge and experience, you can blow your budget fast if you don’t know what you’re doing. Our Google Ads team members are highly experienced and understand the best ways to bid and utilize your budget. We provide fast, measurable results that reach the right audience so that you can take advantage of your brand recognition and your budget. If you’re ready to get started right now, call us at (833) 782-4437 and we will help you get the ball rolling forward.
Why Does Paid Search Marketing Work?
Utilizing the Google Ads platform works well due to its quick and simple way to drive traffic to your website or email marketing list. Once you turn a paid search campaign on, you can instantly begin to welcome new visitors who are actually interested in the items or services that you have for sale. While having a strong organic search strategy is extremely important for your mobile friendly website, it takes time to implement and get up to speed. By using Google Ads, you’ll take advantage of a cost-effective solution that will actually complement the web development and organic search strategy you’ve put into place. If you want to focus on local marketing, there’s nothing quicker than getting a head start by using PPC advertising. Get in touch with one of our friendly Google Ads team members at (833) 782-4437 so that we can answer any of your questions.
What Helps Create A Successful Paid Search Marketing Strategy?
While there are a number of advantages in choosing to use paid search marketing, it must be implemented in a specific way in order for it to meet your goals. Here’s how our paid search team members implement a Google Ads campaign so that it can get you the results you desire:
- By Setting A Budget: You absolutely don’t want to waste any of your marketing dollars on paid search advertising campaigns that will not work. We will discuss a sensible budget for you to utilize that matches your goals and objectives. Our experience working with many different companies in various industries comes in handy when it’s time to help determine a budget. The key is coming up with a suitable profit and never bidding too high on a keyword.
- Tracking your Conversions: It’s imperative that every PPC campaign is tracked after it’s been implemented. This helps us weed out which campaigns are not working so that we can eliminate the bad ones. By keeping a watchful eye on each campaign and monitoring conversions, it enables us to work with your budget and bring in useful leads at the same time.
- Choosing Keywords Wisely: While a broad search term may be an exact fit for the product or service that you’re selling, it may be better to actually choose a keyword to target that’s not so familiar. Broad keywords cost more to bid on, which will quickly eat your profits and blow through your budget. Our Google Ads consulting team has expertise in finding niche terms that are less expensive but can still provide you with a profitable conversion rate.
- Writing Clever Ads: Paid search advertising requires a couple of descriptive sentences to be written. While you may think that writing this type of copy is easy, there is a strategy that must be completed to ensure that it’s done correctly. Proper spelling, good grammar and the appropriate language that will entice your target market must be combined in the ad copy to create a successful paid search advertising strategy.